Search and Replace Filter in GA4 using GTM At the time of writing this article, the Search and Replace function is not available in the new GA4 and that is why I decided to write this guide and show you a workaround I’ve recently used. Continue Reading →
Piwik Consent Manager integration with GTM and Google Consent Mode Lately, I’ve been working on the integration of Piwik Consent Manager with Google Tag Manager and Google Consent Mode API (using Simo Ahava’s template). Continue Reading →
How to estimate the financial impact of a slow website with Google Analytics? Nobody likes a slow website and as marketer/web analyst you probably know that page speed matters a lot. Continue Reading →
Get Visitor ISP Name with Google Tag Manager A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click. Continue Reading →
How to exclude WordPress internal traffic from Google Analytics using Google Tag Manager Today I’m going to show you how to exclude your internal traffic from the Google Analytics data. Continue Reading →
