How to manipulate Google Search Console data using Google Data Studio I really like Google Data Studio because it’s a versatile tool that can be used to visualize and partially manipulate data. Continue Reading →
How to recreate a Custom Channel Grouping while using Google Analytics API As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel. Continue Reading →