About Me

Hi! I’m Ruben Vezzoli. I’m the Web Analytics Team Lead at Würth Italy.

I was born 28 years ago in Piario, a little village in the Italian Alps.

It all started when I was 13 and I launched my very first website. I quickly realized that I needed to attract visitors to my blog, so I started to read about SEO and how to promote a website on Google.

At the age of 16, I began to work (in my free time) as a freelance consultant for local agencies and SMEs. I will always be grateful to Andrea, who helped me to find my first clients.

At the age of 19, I graduated at the high school in accounting & marketing at the IISS “Andrea Fantoni”. For my final exam, I created a short thesis about the e-commerce world and my future job.

In the summer of 2015, one of my dreams came true. I turned my passion into a job.

I moved to Berlin, where I worked for 3,5 years for fashion e-commerce called Lesara (B2C).

I had the chance to manage the Paid Search campaigns for several countries (DACH, Nordics, BENELUX and Southern Europe).

I really enjoyed the time I spent at Lesara and I’ll always be grateful to all the people I have met there because they helped me to grow as a person and a marketing professional.

In 2018 I decided to move back to Italy because I was looking for a new challenge. I wanted to work for a well-established brand and that why I’m currently working for Würth Italy (B2B), a wholesaler of screws, chemicals, and many other products.

At the beginning of 2020, I’ve got the chance to change my career path and right now I’m studying hard to become a Web Analyst.

Since 2023, I’m leading the Web Analytics team (3 people).

Hobbies

In my free time, I love to read books, go hiking, collect misprinted Pokémon cards (@rubenpokemaniac) and practise cross-country skiing.

In 2023, I managed to complete all the Grand Classics races. The 4 oldest and most popular long distance skiing competitions in the world:

• Jizerská Padesátka 2018-2023 (Czech Republic – 25km)
• Marcialonga 2019-2021-2022-2023-2024 (Italy – 70km)
• Vasaloppet 2020-2022-2024 (Sweden – 90km)
• Birkebeinerrennet 2023 (Norway – 54km).

And I’m currently training for Tartu Ski Marathon 2024 & Marcialonga 2025.

Talks

2016

• “How to create and manage AdWords campaigns of e-commerce websites” | La Settimana della Formazione

2017

• “Data-Driven Marketing: how to improve the performance of an e-commerce website using the data” | E-commerceHub

2018

• “Fashion&Design: all the secrets to improve the competitiveness of companies” | Smau Berlin
• “Attribution Models: How to approach the topic? Which technologies are you using?” | MeasureCamp Berlin 2

2019

• “CRO: How to get started?” | MeasureCamp Italy 2

2020

• “How to gather and analyze SEO data using Excel” | DeepSEO

2024

• “An introduction to R Programming” | MeasureCamp Italy 3
• “How to boost E-commerce performance using AI & Web Analytics” | WeDigital

 Interviews

Ruben Vezzoli | Data-driven marketing: the impact on the company business [italian]