Ruben Vezzoli
Ruben Vezzoli
29 years old | Italian
Head of Web Analytics @ Würth

It all started when I was 13 and I launched my first website. Nowadays, I have over 10 years of experience working in E-commerce startups & large firms.
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MeasureCamp Stockholm 2023: my takeaways

The wind and the cold weather accompanied the weekend in Swedish land as I attended Measurecamp in Stockholm.

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MeasureCamp London 2023: my takeaways

Finally, I have some time to put together the notes from Measurecamp on Saturday.

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Some takeaways from MeasureCamp Munich & Snowplow Meetup

Last weekend, I attended the 1st Snowplow Meetup in Munich, followed by MeasureCamp Munich the next day.

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Search and Replace Filter in GA4 using GTM

At the time of writing this article, the Search and Replace function is not available in the new GA4 and that is why I decided to write this guide and show you a workaround I’ve recently used.

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Piwik Consent Manager integration with GTM and Google Consent Mode

Lately, I’ve been working on the integration of Piwik Consent Manager with Google Tag Manager and Google Consent Mode API (using Simo Ahava’s template).

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Topics

  • GOOGLE ANALYTICS
  • GOOGLE TAG MANAGER
  • GOOGLE DATA STUDIO
  • R PROGRAMMING
  • SQL
  • SEO
  • SEM

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